It's 12 days since I opened my first Google Adwords account. I check the status. I have spent $74.21 in clicks. I have generated $259.61 cents in sales. Since most of the sales were for my own products, I will have to pay credit card processing fees out of that amount. Still and all, its a good return on the investment. I am pleasantly surprised.
And, as an unexpected bonus, a lot of people who clicked through to my web site and didn't make a purchase did sign up to one or more of my opt-in email lists. This means I can continue to market to them through email messages.
It's a step in the right direction. I am cautiously optimistic, as the politicians like to say.
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1 comment:
That's wonderful. I've dabbled in pay per click a bit, but I'd like to seriously try it out more in the future.
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